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Vijay Mallya's Kingfisher Airlines adopts an innovative marketing strategy to snatch attention from Jet Airways' advertisement.

Click image below to view a full size picture. File size: 344KB. Image resolution: 800 by 600. Photograph courtesy: Ranjan's blog on business and finance.

So that's the reason behind Jet Airways' change, is it? Seems like Jet Airways will have to wait for a Kingfisher Airlines hoarding to come up before it lets the good times roll in this game of advertising one-upmanship.

Innovative advertisement by Kingfisher Airlines to snatch attention from Jet Airways' ad hoarding.

Jet Airways says, "We've changed." Kingfisher Airlines comes up with a cheeky billboard above Jet's hoarding that says, "We made them change!" Fly Kingfisher and experience the finest service in the sky.

Click image to view full size photograph. File size: 344KB. Image resolution: 800 by 600.

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